PUMA and Cedella Marley, Bob Marley's eldest daughter, just announced she will be designing the Jamaican Track and Field Team's Olympic uniform, podium and ceremony wear. Cedella describes the partnership as legendary. We describe it as fast fashion, literally.
Bolt likes the partnership as well. "I can't think of a better person to design our Olympic outfits than Cedella. PUMA got that right...hooking up with a legendary Jamaican. She's a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It's going to be inspirational to run in London with that energy surrounding me."
You can catch the first peak of Cedella’s designs this August at the IAAF World Championships of Track and Field in Korea.